Greater Southern Case Study
  • Client

    Greater Southern Home Recreation

  • Office

    Atlanta, GA & Alpharetta, GA

  • Services

    Luxury home recreation

Greater Southern Home Recreation, Family Fun Starts Here

A luxury retailer with two local showrooms, Greater Southern sells pool tables, shuffleboard tables, home theater seating and other high-end home recreation products. Since the year 2000, Hughes Media has implemented a variety of marketing tactics, including but not limited to direct mail, TV and radio advertising, website design and development, SEO (search engine optimization), SEM (search engine marketing), email marketing and social media marketing.

E-Commerce Website Development

Hughes Media developed a responsive, e-commerce WordPress website Greater Southern to showcase their high-end products and allow for online ordering nationwide. The website is in competition with national brands such as Sears and Wayfair. After the website was built, we continued our SEO and SEM efforts.

Results

Our efforts brought Greater Southern to the very top of Google for its target keywords, including “pool tables,” which is searched 74,000 times a month. In addition, we started a Google Shopping campaign that entailed creating a data feed with over 550 products. Now, Greater Southern has 4 positions in Google: Google Shopping, Google Adwords, organic and local. Greater Southern has seen a huge increase in organic search traffic since last year, meaning an increase of users searching naturally online. This website gets around 9,000 online visitors a month.

Testimonial Image

We’ve been using Hughes Media since 2002 and have been extremely happy with the services that she’s provided us, specifically pay-per-click on Google. I feel that we’ve had a competitive advantage on Google over other people in our market due to the quality and experience of Hughes Media. We highly recommend using Hughes Media for your advertising and marketing needs.

David Piha
President
Phone: 404-352-3088
Email: dpiha@greatersouthern.com

More Work

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Cumberland Academy of Georgia

Website inquiries currently account for ​98% of all admission requests to the school.

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Greater Southern Home Recreation

Positioned to the top of Google for keywords that receive 74,000 hits/month.

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RE/MAX Real Estate

Increased site traffic by 400% through on-site and off-site search engine optimization

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