The holiday season is upon us! For many companies, the fourth quarter is planned out months in advance. If you’re one of those who feels completely blindsided by the sudden arrival of Christmas trees in the mall, we have some fast and easy holiday marketing tips for the 2015 year that won’t fail you.
1. Create an e-Newsletter to blast to your customers
Email marketing is one of the best ways to reach your customers and make them aware about new product arrivals, promotions or last-minute details. Whether you need to send out an email about an exclusive sale, event or holiday store hours, email marketing is a great way to get the word out. Constant Contact and MailChimp are popular email newsletter platforms with easy-to-use templates and great staff support. Our team is a Certified Constant Contact Solution Partner with experience managing both platforms. We’re available to help you with your last-minute email marketing campaigns.
2. Buy Adwords
Even if you’ve never used Google Adwords before, you should create an ad campaign ASAP. One of the best things about Google Adwords is that it’s pay-per-click, so you can decide how much money you want to put into your campaigns and how long you want them to run. If you have a lot of products and a small Adwords budget, we advise only advertising your most profitable product or service and restricting the geographic radius, so you’re not advertising too much in a wide area, which will deplete your budget quickly. If you’ve never used Adwords before, check out our blog about structuring your Adwords account to get started. Our agency is a Google Partner and certified in Google Adwords; we can help create, manage and optimize the Adwords campaigns for you.
3. Try YouTube ads
YouTube is the second largest search engine (yes, it’s considered a search engine!) in the world. That means Google should be the primary way you advertise and YouTube should be the second. YouTube ads are the video ads that play before a YouTube video. You might find these ads annoying as most of us do, but the reality is they work. Setting up a YouTube video ad campaign can only be done if you have already have a Google Adwords account and a YouTube channel connected to it.
4. Get social
Social media is one of the easiest AND CHEAPEST ways to promote your products and services online. If you already have a Facebook company page, you can create Facebook ads with call-to-action buttons that link directly to your website. When creating these campaigns, you’ll be able to choose your target demographic, how long you want the campaigns to run, the amount of money you want to spend, and more. Pinterest is another great platform to advertise your products during the holiday season, when most people find themselves in a pinning frenzy. Another social advertising idea is to host a contest on Facebook. People love contests and this is a great way to gain more exposure.
5. Surprise and delight
The holidays are a time of giving and relishing in the things that matter most in life. This is one of the best times to surprise and delight your customers with something special that will ignite the holiday spirit inside them. Send your current customers snail mail, such as a nice holiday card thanking them for their business. People like to feel appreciated and with a piece of mail in their home, your company will be top-of-mind when they’re ready to buy. You could also take your company team on a charitable outing; it’s a great way to give back and strengthen work moral.