How Our Lead Generation Process Works
So, how does a business go about getting leads?
And once you have them, what are the best ways convert them into customers?
This is where our talented team can help…
Step 1 Finding Your Audience
Our team will research where your target audience hangs out, digitally.
It’s not just about finding leads, but for us it’s about finding the RIGHT leads.
Then, we’ll create the cross-channel marketing tactics to target your audience and direct them to your website.
Step 2 Creating Lead Generators
Before we begin targeting your audience, our team will create lead generators that we know will hook your audience once we advertise to them.
Examples of lead generators on your website could include:
Step 3 Targeting Your Audience
Using Cross-Channel Marketing
Once lead generators are created and we figure out where your audience is, we will advertise to them using cross-channel marketing.
Examples of cross-channel marketing and audience targeting include:
- Google Search Ads
- Website Placements using Banner/Video Ads
- YouTube Advertising
- Facebook & Instagram Advertising
- Reddit Advertising
- Interest & Topic Advertising
- LinkedIn Advertising
Step 4 Capturing & Nurturing
The lead generators we create will allow you to capture information about your leads after they submit a lead generator on your website. This information is typically an email address and/or phone number.
Examples of lead nurturing include:
A series of emails, also known as drip campaigns Remarketing ads that will follow your prospects around the web
Step 5 Converting Your Leads
Intro Sales Revenue
The goal of lead generation is capturing the right leads so your sales team can convert them into sales revenue for your business.
The best part of our lead generation process is we implement tracking codes on your website and other marketing campaigns, such as emails, to assist you in understand when leads were captured and converted. This may involve connecting all marketing efforts with your CRM.