Search Retargeting

Find Interested People Who Don’t Know You

Search retargeting is the process of serving ads to people who have never visited your website. For example, if you have a website that advertises cars and someone is searching for cars online but has never been to your website before, our digital agency can create and serve ads to that person in the hopes he or she will click on it to visit your website and perform a conversion. Search Retargeting is a great technique for building awareness about your product or service and expanding your company’s reach and exposure.

The Process

The process of Search Retargeting is very easy. Simply tell us some of the desired keyword searches you would like to target ads to, and we’ll help you build the list from there. This list of keywords will also incorporate negative keywords to ensure your ads don’t target people for undesirable keyword searches. Our creative team will then create various banner ads to be distributed on the web with your approval.

As always, our team will provide you with consistent reporting so that you’re always in-the-know of how your search retargeting campaigns are performing. This data will include information about your impressions, clicks, click-through-rates and more.