As an HVAC business owner, you know that online visibility is paramount in your industry. The more people that visit your website, the more leads your company gets. But how exactly do you increase your website traffic? This is where HVAC SEO comes in.
What Is HVAC SEO?
HVAC SEO is the process of optimizing HVAC company websites so they rank higher in search engine results for relevant keywords. This means that when someone searches for “HVAC services near me” or “ac repair service”, your website will appear higher in the list of results than if you didn’t use any SEO tactics at all.
Why Is HVAC SEO Important for HVAC Companies?
These days, people rely on search engines like Google and Bing to find products and services they need. A recent study found that as much as 83% of local consumers use Google Search to learn more about local businesses. And 90% of consumers will make a purchase within a week of their initial search.
Investing in a strong HVAC SEO strategy will help strengthen your company’s online presence so you can stay ahead of your competition, generate more leads, and attract new customers.
Long-Term Benefits of HVAC SEO
Aside from increasing online visibility and helping generate more leads, good HVAC SEO practices offer many long-term benefits for HVAC companies. These include:
- Improving user experience
- Establishing brand credibility
- Building customer trust and loyalty
- Staying ahead of competitors
- Enhancing the success of other marketing efforts
Here are some practical tips to help you get the most out of your HVAC SEO efforts:
1. Create a Google Business Profile
It’s important for businesses like yours, which often serve a specific geographic area, to make use of local listings such as Google Business Profile (formerly known as Google My Business or GMB). Google Business Profiles allows customers to view your office hours, contact information, reviews, and more all in one place. This not only makes it easier for them to find the information they need quickly and easily but also helps increase your online visibility by showing up on both local map searches and organic search results.
If you don’t already have one, create a Google Business Profile for your HVAC company and make sure it contains all the necessary information about your business. This includes:
- Adding a description of your company and a list of services
- Adding your address, contact details, and office hours
- Uploading your logo
- Uploading photos of your office and staff
With a well-optimized Google Business Profile, you can boost website traffic, obtain more qualified leads, and get more booked jobs.
2. Request More Reviews
Customer reviews are important local search ranking factors. The more reviews you have, the more your business will stand out in search engine results. Reviews are also crucial in convincing prospects that you are a trustworthy HVAC company.
Don’t hesitate to ask your existing customers to write a review directly on your Google Business Profile. You can get a link directly from your Google Business Profile and send it to customers. You can also ask them to review you on platforms like Facebook and Yelp. Take time to monitor your reviews and be sure to respond to all of them, both positive and negative.
3. Submit Your HVAC Company to Local Directories
When looking for the right HVAC company, people often check local directories like Yelp, HomeAdvisor, and the Better Business Bureau. Getting your company listed in these directories will make it easier for your target customers to find you.
Optimize your business listing by making sure the information provided is consistent with the details found on your website and Google Business Profile. This is especially true for your company’s NAP (name, address, and phone number) details.
4. Include Your Company Address On All Pages at the Footer
Speaking of your NAP, it’s important to make sure these details are displayed prominently throughout your website. We suggest placing them on the footer of all your web pages. This way, they will always be visible to your site visitors.
5. Create Web Pages for Service Area Cities
Another great HVAC SEO tip is to create web pages that are dedicated to specific cities in your service area. Focus first on the cities that are nearest to your office or headquarters. This will allow Google and other search engines to verify that you are indeed HVAC experts in your physical location. Also, building these geo-targeted web pages will help ensure you don’t miss out on any leads from your service area. This will help you rank for keywords related to that city such as, “HVAC repair companies in Atlanta.”
6. Use HVAC Keywords That Get Customers
When writing content for your website, make sure you include keywords related to your business—HVAC-specific terms like “air conditioning repair” or “furnace maintenance”—to help improve your ranking on search engine results pages (SERPs).
Also, opt for keywords or phrases that your target customers actually use when looking for HVAC services online. Most people include their city during their online search. So, using keywords like “AC repair Atlanta” or “furnace replacement in Atlanta” would help you attract the customers you want.
7. Create High-Quality Content That’s Helpful
Your website should be regularly updated with fresh, high-quality content about your services, relevant industry news, helpful advice, and interesting stories about how you’ve helped customers in the past.
Also, make sure your content is unique, easy to understand, and actually answers questions people may have about your industry. You want your website to be your customers’ go-to place for anything HVAC related.
8. Follow Google’s E-E-A-T “Double-E-A-T” Guidelines
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s an important part of Google’s search algorithm and is included in their Search Quality Evaluator Guidelines. Basically, E-E-A-T helps Google determine if your content is high quality and valuable to users. Following these guidelines for HVAC companies means:
(E) Experience: Producing content with some level of expertise or firsthand experience. Content created by someone who has firsthand HVAC experience on the topic is highly valued.
(E) Expertise: Prove your industry expertise through the content you post, making sure it is original and helpful to customers.
(A) Authoritativeness: Showcasing your authoritativeness by building links to trusted websites in your industry/field.
(T) Trustworthiness: Proving you are a trusted source for HVAC services and topics by highlighting reviews from past customers.
Consistently following Google’s E-E-A-T guidelines will help your website rank higher in search results.
9. Implement a Strong Link Building Strategy
In a nutshell, link building is the process of getting other relevant websites to link back to your sites. These links are called backlinks and are essential to the success of your SEO strategy. Having quality backlinks from reputable sites is a great way to boost your visibility and establish trustworthiness in the eyes of potential customers.
Aim to create relationships with people and businesses who have complementary services and could benefit from linking back to each other’s websites (e.g., an electrician who works with HVAC companies).
Get Started Optimizing Your HVAC SEO
SEO can be a powerful tool for any business, especially small businesses like yours that depend heavily on local customers for success. With these simple steps, you can increase visibility and reach more potential customers than ever before!
Need help with your HVAC SEO?
Find out how Atlanta’s top SEO company, Hughes Media’s team of experts can help you boost the success of your HVAC SEO strategy. Give us a call at (404) 848-0487 or fill out our contact form.
About the Author:
Experienced President with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Integrated Marketing, Advertising, and Pay Per Click (PPC). Strong business development professional with a Bachelor’s Degree focused in Communications from Ohio University.