Blog

Pay-per-click or PPC is a very effective online marketing and advertising model which is primarily designed for driving traffic to a website. The advertiser will pay the ad publisher for each click on the advertisement. There are various advertising networks through which the majority of PPC advertising takes place. Though the demands of PPC services are very high, the process is not as simple as it sounds. In fact, running the first campaign for PPC can be quite a daunting task.  This leaves many businesses looking for experienced and professional PPC management.

Keywords and PPC Campaign

The success of a PPC campaign depends greatly on the choice of the keywords. Deep analytical research is needed to find the most appropriate keywords. When the right keywords are chosen, it will result in a higher conversion rate and more clicks. In paid search campaigns, sometimes called SEM, keywords are the main focal point for finding interested consumers. Using proper keywords at the right place will help ensure your ads are shown to the right users at the right time.

Some Guidelines for Choosing Proper Keywords for PPC

When selecting keywords for a PPC campaign, you have to put yourself in the shoes of the customer. This will help you in understanding which keywords they search for while looking for a product or a service. Follow these guidelines for the appropriate choice of keywords for PPC:

• Concentrate on Long-tail Keywords – Long-tail keywords are terms 4-6 words in length. A survey has shown that almost 70% of Google searches are done with long-tail keywords. When compared to generic keywords, long-tail keywords are less competitive. There is another benefit of these keywords – they are highly targeted. Find relevant long-tail keywords for your PPC campaign.
• Generic Terms – Generic keywords are individual words that are related to the niche to which your product or service belongs. Most of the keywords are classified under this category. People use these terms for high purchasing intent as well as for low purchasing intent. Low intent terms are comparatively cheaper than high intent ones.
• Target Keywords That Are Low-competition but High-volume – The best keywords for the PPC campaign will be low in competition but high in search volume. This implies that many consumers are looking and searching for the products/services, but the number of businesses paying for them is quite low. Finding these keywords will take time and effort, as they are not very easy to find.
• Targeting Evergreen or Timely Keywords – Timely keywords trend highly on a temporary basis. They may be trending due to some current event or for a specific time of the year. Evergreen keywords are just the contrary of this. These keywords have a consistent rate of popularity throughout the year. Your business goals and context will help decide which keywords will be used for the PPC campaign. For limited-time promotions or product release or a specific event, targeting timely keywords is effective.

If you would like to know more about successful PPC strategies, contact Hughes Media, a leading PPC agency at (404) 848-0487.  Let us put our years of PPC experience to work for you.

Businesses today understand the importance of a strong online presence. In fact, many businesses’ sole source of leads is their website. Just having a website is not enough, it is important that it is properly optimized so that when people search for keywords relevant to you, your website appears high in the search results. And this process of optimizing the website is known as SEO (Search Engine Optimization). Generally, the job of website optimization is trusted to a specialized SEO company. This is done as these agencies have qualified and experienced SEO and online marketing professionals on their team, who stay aware of the ever-changing algorithms used by major search engines. Various online strategies are implemented to achieve successful search engine optimization.

SEO and PPC – Two Important Online Marketing Tools

The main goal of many marketing teams is to increase the volume of traffic to a website. Various online marketing strategies are implemented for doing this. Among the many strategies involved, two are vital and related directly to keyword research. These two strategies are search engine optimization (SEO) and pay-per-click (PPC). For both these online marketing tactics, it is imperative to choose and use the right keywords. When done properly, each of these strategies proves to be immensely successful. However, it is to be noted that while each strategy depends on keywords for its success, there are also many differences between PPC and SEO. Speaking to an Atlanta SEO agency is a great way to learn about the similarities and differences.

Difference Between SEO and PPC Strategies

First, it is important to understand what is PPC and SEO.

In SEO, the website is optimized so that it ranks higher in search engine results. When a website ranks high on search engines, it increases the quantity and quality of organic traffic to the website by being positioned higher on the page and closer to the first page. The higher the rank of the website on search engines, the greater the chances of the website being clicked.

PPC, on the other hand, is a paid advertising model. Online marketers create attractive ads and place them on a website or app. Every time a user clicks on the ad, the marketer will pay the publisher. The ads are served to users mainly on the use of selected search terms or keywords. Generally, when a user clicks on the ad, he will go to the marketer’s website. For PPC advertising, search engines are great platforms as ad displays can be customized depending on real user searches.

Search engines are the main focus point for both SEO and PPC, along with the use of keywords or search terms. Generally, the target words can remain the same for SEO and PPC. Though advanced digital marketers will create many specialized campaigns around specific keyword sets.

Hughes Media is a leading digital marketing agency, offering quality SEO and PPC services. Contact us now at (404) 848-048 to learn how we can put the power of SEO and PPC to work for you.