When done the right way, pay-per-click (PPC) or paid search advertising will convert your website visitors into qualified leads. We specialize in creating and distributing ads to users across the web in a variety of ways. Since 2002, Hughes Media has been generating pay-per-click leads for businesses in Atlanta, as well as national and international markets. We’re a certified Google Partner agency with a platform that allows us to advertise using unlimited budgets to stay competitive in our clients’ marketplaces.

 

 

Benefits You Get with Our Google Partner Status

 

“Achieving Partner status is not supposed to be easy. It takes advanced Adwords knowledge (Certifications), a track record of high-quality results (Best Practices), and a healthy amount of activity (Spend) across your managed accounts.” -Google

We manage a variety of pay-per-click campaigns, from text ads in Google to banner ads on websites like Forbes. We monitor and adjust accounts on a daily-basis, as well as perform A/B testing to optimize our marketing efforts. When it comes to search ads, we’re paying close attention to things like potential negative keywords, quality scores, click-through-rates . For display ads, we’re paying close attention to impression shares and location dimensions. No matter the platform, we have 20+ years of experience generating leads for a variety of industries via pay-per-click.



David, from Greater Southern, has seen success from PPC campaigns
 


 

Examples of Our Banner Ads

 


 

You Know Those Ads that Follow You Around the Web? Yeah, We Do That

Turks and Caicos Real Estate bannerRetargeting (or “remarketing”) is the process of reaching out or connecting with website visitors in the form of banner ads. For example, if someone visits a website and then leaves, our digital agency can create and serve banner ads to these website visitors anywhere on the Web. The purpose of this technique is to remind consumers of a company or a brand with the goal of rekindling their interest in making a purchase or contacting the business. Retargeting is one of the most powerful digital advertising techniques because it consistently generates top-of-mind awareness.

There are several ways and platforms to ignite retargeting campaigns; one of the most successful as far as improving conversion rates is dynamic remarketing, which involves showing online shoppers the items they left in their carts and didn’t purchase.

Dynamic remarketing can be especially powerful for ecommerce websites. This technique allows advertisers to target online shoppers who have not yet made a purchase but were far along in the shopping process. For example, if an online shopper put an item in his or her basket and then decided not to buy it, our digital agency can serve ads containing that item to the shopper on the Web. This encourages online shoppers to follow-through with a desired transaction.

We’ll Help You Find People Who Don’t Know You

Search retargeting is the process of serving ads to people who have never visited your website. For example, if you have a website that advertises cars and someone is searching for cars online but has never been to your website before, our digital agency can create and serve ads to that person in the hopes he or she will click on it to visit your website and perform a conversion. Search Retargeting is a great technique for building awareness about your product or service and expanding your company’s reach and exposure.

The process of Search Retargeting is very easy. Simply tell us some of the desired keyword searches you would like to target ads to, and we’ll help you build the list from there. This list of keywords will also incorporate negative keywords to ensure your ads don’t target people for undesirable keyword searches. Our creative team will then create various banner ads to be distributed on the web with your approval.

As always, our team will provide you with consistent reporting so that you’re always in-the-know of how your search retargeting campaigns are performing. This data will include information about your impressions, clicks, click-through-rates and more.

How Can We Help Your Business?