For example, suppose you have a website that advertises cars and someone is searching for cars online but has never been to your website before. In that case, our digital agency can create and serve ads to that person in the hopes he or she will click on it to visit your website and perform a product or service and expanding your company’s reach and exposure.
The process of Search Retargeting is very easy. Tell us some of the desired keyword searches you would like to target ads to, and we’ll help you build the list from there. This list of keywords will also incorporate negative keywords to ensure your ads don’t target people for undesirable keyword searches. Our creative team will then create various banner ads to be distributed on the web with your approval.
As always, our Atlanta team will provide you with consistent reporting so that you’re always in the know about how your search retargeting campaigns are performing. This data will include your impressions, clicks, click-through rates, and more.
PPC is a highly profitable opportunity. It’s incredibly cost-effective and transparent. You only pay for the clicks that you get. It’s also highly trackable and measurable. You can see exactly how much money you are spending on your campaign, how many clicks and impressions your ads are getting, what keywords are performing well, and where your conversions are coming from. This level of transparency makes tracking your return on investment easier.
It’s considered widely one of the most successful forms of digital marketing. 45% of small businesses use PPC.
PPC lets you strictly target potential customers with high-intent keywords, locations, and different times.
It’s highly essential for online success. It’s one of the fastest ways to reach your potential customers.
It depends on the competition for the keywords and the quality of the ad. Higher-quality ads are rewarded by Google with lower costs per click.