Get More Website Visits Converted To Qualified Leads With Our Atlanta PPC Management
Since 2002, Hughes Media has been generating pay-per-click leads for businesses in Atlanta, as well as national and international markets. We’re a certified Google Partner agency with a platform that allows us to advertise using unlimited budgets to stay competitive in our clients’ marketplaces. Google has recognized us as successfully maximizing campaign growth for clients and demonstrating Google Ads expertise.
Interested in how we can help you with Pay-Per-Click?
Benefits Of Working With A PPC Management Google Partner:
- Certified Hughes Media employees that have completed a series of exams and successfully managed a minimum spend amount to qualify.
- Dedicated account management by a Google rep to use best practices.
- Complete use of the latest ad features.
- Access to Google’s beta features before they’re rolled out to the general public.
Our Proven Online Buying Strategies
Text Ads
We create compelling text ads to drive Google users to your website. We optimize bids, quality scores, click-through-rates and more for powerful conversion rates.
Programmatic Advertising
We will develop lead magnets, quizzes, free guides, etc. that incentive people to provide you with their email address, in return for something of value.
Google Shopping
We develop google shopping campaigns for e-commerce websites to generate revenue for your products.
Remarketing
We can capture and collect an audience to build and segment lists to remarket your brand so you remain top-of-mind.
Video Advertising
We can advertise your videos on popular platforms like YouTube to increase views, engagement and even website hits.
For example, if someone visits a website and then leaves, our digital agency can create and serve banner ads to these website visitors anywhere on the Web. The purpose of this technique is to remind consumers of a company or a brand with the goal of rekindling their interest in making a purchase or contacting the business. Retargeting is one of the most powerful digital advertising techniques because it consistently generates top-of-mind awareness.
There are several ways and platforms to ignite retargeting campaigns; one of the most successful as far as improving conversion rates is dynamic remarketing, which involves showing online shoppers the items they left in their carts and didn’t purchase.
Dynamic remarketing can be especially powerful for e-commerce websites. This technique allows advertisers to target online shoppers who have not yet made a purchase but were far along in the shopping process. For example, if an online shopper puts an item in his or her basket and then decides not to buy it, our digital agency can serve ads containing that item to the shopper on the Web. This encourages online shoppers to follow through with the desired transaction.
We leverage artificial
intelligence & machine learning TO
Show Your Ads To The Right People
For example, suppose you have a website that advertises cars and someone is searching for cars online but has never been to your website before. In that case, our digital agency can create and serve ads to that person in the hopes he or she will click on it to visit your website and perform a product or service and expanding your company’s reach and exposure.
The process of Search Retargeting is very easy. Tell us some of the desired keyword searches you would like to target ads to, and we’ll help you build the list from there. This list of keywords will also incorporate negative keywords to ensure your ads don’t target people for undesirable keyword searches. Our creative team will then create various banner ads to be distributed on the web with your approval.
As always, our Atlanta team will provide you with consistent reporting so that you’re always in the know about how your search retargeting campaigns are performing. This data will include your impressions, clicks, click-through rates, and more.
FAQ About PPC
PPC is a highly profitable opportunity. It’s incredibly cost-effective and transparent. You only pay for the clicks that you get. It’s also highly trackable and measurable. You can see exactly how much money you are spending on your campaign, how many clicks and impressions your ads are getting, what keywords are performing well, and where your conversions are coming from. This level of transparency makes tracking your return on investment easier.
It’s considered widely one of the most successful forms of digital marketing. 45% of small businesses use PPC.
PPC lets you strictly target potential customers with high-intent keywords, locations, and different times.
It’s highly essential for online success. It’s one of the fastest ways to reach your potential customers.
It depends on the competition for the keywords and the quality of the ad. Higher-quality ads are rewarded by Google with lower costs per click.
Some Ad Buying Platforms We Use
