SEO (Search Engine Optimization)
Search engine optimization (SEO) is not a sprint — it’s a marathon. When implemented correctly, you can expect high rankings within a minimum of 6 months. Our team dedicates 20+ hours of research per month to the study of SEO while staying abreast of Google’s optimization guidelines. Everything in the SEO world changes constantly, which is why you want a company that’s not only aware of these changes, but is implementing them before your competitors.
What Is SEO?
SEO is the process of optimizing a website according to best practices put forth by search engines like Google so that your website will rank in these search engines; as a result, you will get more website traffic and more business. We begin our SEO services by researching your brand, your competitors and your demographics using advanced and sophisticated SEO tools and software. We then research keywords and conversational search phrases to better understand how your consumers are talking about your industry. The final step will be creating a custom SEO package tailored to your needs and implementing on-site and off-site SEO strategies, which may include video SEO, local SEO, pay-per-click, content marketing and copywriting, social media marketing, and other optimization techniques. Content is perhaps one of the most important aspects of website optimization. Google has developed several algorithms that determine the success of a company’s online content. We have in-house copywriters that will find your voice to craft exceptional and creative content, which will help increase your website’s ranking and brand awareness. Our SEO efforts will always be performed with mobile and tablet users in mind and we will always provide you with reports of our work.
Did you know that a large factor of Google’s local algorithm depends on a customer’s location to the business? Local SEO has become more important today than ever before, especially in today’s mobile-encompassing lifestyle. If you service clients at your location, like a restaurant or a store, you need local SEO services now more than ever. If you’re a brick-and-mortar business, here are some of the things our local SEO process would entail:
- Creating/Enhancing and promoting your Google+ Local Page
- Adding your website to local directories like Yelp
- Reputation Management (monitoring, acquiring and responding to reviews)
Our SEO experts stay abreast of Google’s algorithms to ensure our work is up-to-date. In addition, we attend conferences and subscribe to numerous blogs and websites so that our knowledge of search engine optimization remains fresh. Here are just a couple of the sources we utilize: