In today’s fast-paced, information-saturated world, the competition for consumers’ attention—and wallets—is intense. For any one product or service category, there may be seemingly endless choices that all appear to be very similar in terms of features and quality. If you own a B2B or B2C business, you may be wondering how to make your product or service stand out in the marketplace, and convince potential clients and consumers to try, purchase and repurchase what you have to offer. Certainly one of the key elements in any successful marketing endeavor is branding.
This is a buzzword that gets thrown around a lot in marketing circles these days. Branding is what builds awareness for your company’s product or service. It creates customer loyalty and keeps people coming back and buying from you again and again. Without it, your business will struggle to stay afloat. There’s no question that branding is one of the most valuable assets for any company. Still, there’s some confusion out there about what branding is.
In a nutshell, branding is the set of perceptions consumers have about a business and its products or services. It is what sets a business apart from others in the same market niche, and tells consumers what they can expect from the company.
Advertising legend, David Ogilvy, defined branding as “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” Another famous ad man, Leo Burnett, once described branding as “anything that leaves a mental picture of the brand’s identity.” Even though these were observations made several decades ago, they still hold true today.
Sometimes people think branding is simply a company’s logo and graphic design, but there is much more to it than that. Your company’s website, product packaging, the quality and price of your products, advertising, publicity, and social media communications, along with your customers’ in-store shopping experiences (or –in-clinic patient care for medical practices)—all help communicate your brand persona. In short, branding is all of the ways you establish an image of your company in the public’s eyes.
Are you launching or revamping a website or product? Wondering how your business can build a powerful brand that drives growth? Does all this seem like more than you want to try and tackle on your own? If so, the team at Hughes Media can help. We can provide everything from brand strategy, graphic design, and website development, to digital marketing and media services, to build and grow your brand.
We have a wealth of experience building strong brands from a wide range of industries. The first step is always to understand where you’re at now. We will analyze market trends, evaluate the competitive landscape and study the behavioral tendencies of your consumers to create a marketing strategy that elevates your brand, builds connections, stimulates engagement, and inspires action. Ultimately, we will deliver a custom-tailored solution that positions your brand message in front of the right people and keeps it there.
To learn more about how we can help you with your brand strategy, call us at 404-848-0487 to schedule a no-obligation marketing evaluation and strategy session. Or, fill out our online contact form, and a Hughes Media representative will get back to you shortly. We look forward to talking with you about how we can improve your branding…and boost your business!
Interested in how we can help you with Branding?