5+ years in PPC/Paid Social
Sarah is a Paid Media Specialist at Hughes Media, where she supports the execution and optimization of campaigns across search, social, and OTT/CTV platforms. With over five years of experience managing paid media for clients across a wide range of industries, Sarah brings a strong analytical mindset and strategic approach to every campaign she manages.
Her expertise lies in analyzing data-driven insights to continuously refine audience targeting, improve ad effectiveness, and maximize ROI. Sarah works closely with the account management and creative teams to ensure that every campaign not only meets performance goals, but also aligns with the client’s broader marketing objectives.
At Hughes Media, she is known for her precision in campaign setup, performance monitoring, and balancing technical expertise with a deep understanding of consumer behavior. Her passion for paid media stems from seeing measurable results come to life through strategic collaboration, thoughtful analysis, and ongoing innovation.
Outside of work, Sarah enjoys exploring new restaurants, traveling, and discovering creative inspiration through photography, design, and cooking.
Certifications & Degrees: University of Georgia Graduate (Marketing BA, Spanish minor), Google Ads Apps Certification, Google Ads Search Certification, Google Ads Display Certification, Google Ads Video Certification, AI-Powered Shopping ads Certification.