Spanish Marketing | Georgia Highway Contractors Association
Bridging the Gap: Reaching Hispanic Talent for Road Construction
How Spanish Language Marketing Drives Success for Georgia Road Jobs
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80% Increase
in Spanish Applications
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22% Website Traffic
+56,000 Sessions
-
1.3 Million Impressions
29,000 Clicks
Background: How to Reach and Engage with Hispanic Job Candidates
Georgia Road Jobs, a leading recruiter specializing in connecting skilled professionals with fulfilling careers in road construction across the state of Georgia, faced a shortage of qualified candidates.
To address this challenge, Georgia Road Jobs sought to tap into a largely untapped talent pool: the Hispanic community.
The goal was to raise awareness about rewarding careers in road construction within the Hispanic community in Georgia, attract qualified applicants, and ultimately diversify Georgia Road Jobs’ workforce.
The Solution: Spanish Language Content and Community Management
Spanish Video Content Creation
We have produced and distributed dozens of compelling Spanish-language interview videos and photographs featuring real workers sharing their positive experiences and career growth within the Georgia road construction industry.
Social Media Management
Managed all social media platforms, including Facebook, Instagram, and YouTube, with engaging Spanish-language content, consistent posting, and active community engagement for Georgia Road Jobs.
Paid Social Media
Implemented targeted Spanish-language ad campaigns on relevant platforms to reach a wider audience and generate qualified leads for Georgia Road Jobs.
Search Engine Optimization (SEO)
Enhanced website SEO with Spanish-language meta descriptions and keywords to improve search engine visibility for Spanish-speaking users seeking road construction jobs in Georgia.
The Results: An Engaged Community and Pool of Qualified Applicants
Interested in learning how Spanish-language marketing can transform your campaigns?
Social media was the fuel that drove people to the website. Without Hughes Media’s social media efforts, people would never have found GeorgiaRoadJobs.com
Katherine Taylor
Marketing Manager
Email: [email protected]
