Greater Southern Home Recreation
Atlanta, GA & Alpharetta, GA
Luxury home recreation
A luxury retailer with two local showrooms, Greater Southern sells pool tables, shuffleboard tables, home theater seating and other high-end home recreation products. Since the year 2000, Hughes Media has implemented a variety of marketing tactics, including but not limited to direct mail, TV and radio advertising, website design and development, SEO (search engine optimization), SEM (search engine marketing), email marketing and social media marketing.
Hughes Media developed a responsive, e-commerce WordPress website Greater Southern to showcase their high-end products and allow for online ordering nationwide. The website is in competition with national brands such as Sears and Wayfair. After the website was built, we continued our SEO and SEM efforts.
Our efforts brought Greater Southern to the very top of Google for its target keywords, including “pool tables,” which is searched 74,000 times a month. In addition, we started a Google Shopping campaign that entailed creating a data feed with over 550 products. Now, Greater Southern has 4 positions in Google: Google Shopping, Google Adwords, organic and local. Greater Southern has seen a huge increase in organic search traffic since last year, meaning an increase of users searching naturally online. This website gets around 9,000 online visitors a month.
We’ve been using Hughes Media since 2002 and have been extremely happy with the services that she’s provided us, specifically pay-per-click on Google. I feel that we’ve had a competitive advantage on Google over other people in our market due to the quality and experience of Hughes Media. We highly recommend using Hughes Media for your advertising and marketing needs.