The fast-paced digital world we live in today is an unforgiving one. Businesses that can’t keep up with the pace and that can’t adapt to ever-changing trends and conditions are doomed to failure or, at best, just scraping by.
Traditional marketing methods can still be effective, but they’re not enough on their own. Hardly anybody uses Yellow Pages anymore (yes, they still exist). People don’t watch as many TV ads thanks to advances in technology such as DVR and streaming. Paper ads go straight to the recycling bin more often than they get a serious look.
Simply having a business website and hoping people stumble across it isn’t going to do the trick, either.
What businesses need is an integrated marketing approach that involves data-driven marketing strategies. This holistic digital marketing will help businesses attract attention, drive conversions, and outpace the competition.
Keeping up with ever-evolving aspects of the marketplace can seem like an overwhelming task. Know that in this, you’re not alone. Hughes Media is a digital agency that specializes in helping businesses develop integrated digital marketing strategies that generate leads and deliver a high return on investment (ROI).
Let’s dive in to learn how Hughes Media can help with your marketing needs.
Holistic Digital Marketing – What Is It?
Holistic digital marketing involves a well-rounded approach that includes multiple aspects of digital marketing. Together, they promote brand awareness and complement one another.
Think of it as puzzle pieces that fit together seamlessly to make one perfect whole. Maybe better– a collection of photographs that individually look nice but when placed in an album create a compelling narrative.
Some of the key aspects of holistic digital marketing include the following:
- Website content
- Search engine optimization (SEO)
- Social media content and activity
- Email marketing
- Analytics
We’ll now look at each of these in turn, explaining what they are and how they function to help a business grow and thrive. As we do so, remember that Hughes Media can help you with any or all of these so that you’re not overly burdened by them.
A quick call is all it takes to get started!
Website Content
Of course, it’s important to have a website that loads quickly, makes information easy to find, doesn’t have annoying and distracting features, and has a fast, easy process for checkout or other conversions your business is tracking.
However, there are other ways to add valuable content to a website. This can include blog posts, podcasts, videos, and infographics, for example.
More content provides more value for your customers. It also helps cast your business as a knowledgeable, authoritative presence in your field, which will build confidence, help spread your brand, and set you apart from the competition.
Search Engine Optimization (SEO)
If you didn’t already know this, you’ll know it now: if your website isn’t coming up at or near the top of search results, your business may be in trouble. Most people don’t want to scroll and scroll and check out every result that comes up. Instead, they usually only click on the first few results; some even only click on the first one and don’t look at any others unless they don’t care for the website.
The way to get to the top of the search engine and attract more eyes and clicks is SEO. People often think of keywords when they think of SEO – and keywords are super important – but there are other aspects. Other things that affect SEO are meta tags, content, and load speed.
Because the marketplace is constantly changing, you always have to be on top of SEO and refine it. Keywords trending today may be obsolete before long, for example. Professional digital agencies like Hughes Media can provide valuable guidance and assistance with your SEO.
Social Media Content and Activity
Love it or hate it, social media is growing and it’s here to stay. Savvy business owners make having a strong social media presence a part of their holistic digital marketing strategy.
Even if you already have a preference for or a strong following on a particular platform, you should still branch out and use multiple sites. Facebook, Instagram, LinkedIn, and Twitter (now renamed X) are the most popular, but are not the only choices.
On social media, you have the opportunity to share content, engage with customers, show a sense of fun and humor, and more. Even if you’re not selling goods or services on social media, your activity reaches a broader audience and gives your brand more exposure.
Email Marketing
It’s a sign of our rapidly changing times that email almost seems outdated now, but it’s still widely used, which means email marketing is still effective.
The most effective email marketing is clear and concise, with catchy titles, a personalized feel, good spelling and grammar, and a clear call to action. It’s also important to strike the right balance between flooding your customers with unwanted emails, which will make them unsubscribe, and sending so rarely that they forget about you.
With email marketing, you can send newsletters, share stories, promote sales and special offers, introduce new products, etc. Another effective use of email marketing is sending emails as a way to follow up on abandoned carts; often, a friendly reminder or small enticement will drive conversion.
Analytics
Using analytics helps you determine how your digital marketing is performing so that you can make adjustments. For instance, you can learn more about your audience and their behavior, open rates on emails, website hits, pages that don’t get much traffic, and more.
Contact the Experts
Let Hughes Media become your partner in holistic digital marketing. We’ll help your company thrive and reach its goals!
About the Author:
Deedra Hughes
Experienced President with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Integrated Marketing, Advertising, and Pay Per Click (PPC). Strong business development professional with a Bachelor’s Degree focused in Communications from Ohio University.