Businesses today understand the importance of a strong online presence. In fact, many businesses’ sole source of leads is their website. Just having a website is not enough, it is important that it is properly optimized so that when people search for keywords relevant to you, your website appears high in the search results. And this process of optimizing the website is known as SEO (Search Engine Optimization). Generally, the job of website optimization is trusted to a specialized SEO company. This is done as these agencies have qualified and experienced SEO and online marketing professionals on their team, who stay aware of the ever-changing algorithms used by major search engines. Various online strategies are implemented to achieve successful search engine optimization.
SEO and PPC – Two Important Online Marketing Tools
The main goal of many marketing teams is to increase the volume of traffic to a website. Various online marketing strategies are implemented for doing this. Among the many strategies involved, two are vital and related directly to keyword research. These two strategies are search engine optimization (SEO) and pay-per-click (PPC). For both these online marketing tactics, it is imperative to choose and use the right keywords. When done properly, each of these strategies proves to be immensely successful. However, it is to be noted that while each strategy depends on keywords for its success, there are also many differences between PPC and SEO. Speaking to an Atlanta SEO agency is a great way to learn about the similarities and differences.
Difference Between SEO and PPC Strategies
First, it is important to understand what is PPC and SEO.
In SEO, the website is optimized so that it ranks higher in search engine results. When a website ranks high on search engines, it increases the quantity and quality of organic traffic to the website by being positioned higher on the page and closer to the first page. The higher the rank of the website on search engines, the greater the chances of the website being clicked.
PPC, on the other hand, is a paid advertising model. Online marketers create attractive ads and place them on a website or app. Every time a user clicks on the ad, the marketer will pay the publisher. The ads are served to users mainly on the use of selected search terms or keywords. Generally, when a user clicks on the ad, he will go to the marketer’s website. For PPC advertising, search engines are great platforms as ad displays can be customized depending on real user searches.
Search engines are the main focus point for both SEO and PPC, along with the use of keywords or search terms. Generally, the target words can remain the same for SEO and PPC. Though advanced digital marketers will create many specialized campaigns around specific keyword sets.
Hughes Media is a leading digital marketing agency, offering quality SEO and PPC services. Contact us now at (404) 848-048 to learn how we can put the power of SEO and PPC to work for you.
About the Author:
Experienced President with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Integrated Marketing, Advertising, and Pay Per Click (PPC). Strong business development professional with a Bachelor’s Degree focused in Communications from Ohio University.