Convert Visits into Leads and Shoppers into Buyers
Since 2002, Hughes Media has been generating pay-per-click leads for businesses in Atlanta, as well as national and international markets. We’re a certified Google Partner agency with a platform that allows us to advertise using unlimited budgets to stay competitive in our clients’ marketplaces. Google has recognized us as successfully maximizing campaign growth for clients and demonstrating Google Ads expertise.
Interested in how we can help you with Pay-Per-Click?
Benefits Of Working With A PPC Google Partner:
- Our employees are certified and have completed a series of exams and successfully managed a minimum spend amount to qualify.
- Access to dedicated Google account reps for support.
- Best practices integration with the latest in today’s AI-driven targeting and call tracking
Our Proven Online Buying Strategies
Text Ads
We create compelling text ads to drive Google users to your website. We optimize bids, quality scores, click-through-rates and more for powerful conversion rates.
AI Targeting and Call Tracking
We utilize both of these innovative capabilities to optimize online and offline conversions. When integrated properly these tactics learn from each other and refine your targeting.
Programmatic Advertising
We will develop lead magnets, quizzes, free guides, etc. that encourage people to provide you with their email address, in return for something of value.
Google Shopping
We develop Google shopping campaigns for e-commerce websites to generate revenue for your products.
Remarketing
We can capture and collect an audience to build and segment lists to remarket your brand so you remain top-of-mind.
Video Advertising
We can advertise your videos on YouTube, TikTok, Meta and CTV to increase views, engagement, and website hits.
For example, if someone visits a website and leaves, we can create and serve ads to these same visitors anywhere on the Web. Retargeting is one of the most powerful digital advertising techniques because it consistently generates top-of-mind awareness and rekindles interest with your web visitors.
There are several ways and platforms to ignite retargeting campaigns; one of the most successful as far as improving conversion rates is dynamic remarketing, which involves showing online shoppers the items they left in their carts and didn’t purchase.
Dynamic remarketing can be especially powerful for e-commerce websites. This technique allows advertisers to target online shoppers who have not yet made a purchase but were far along in the shopping process. For example, if an online shopper puts an item in his or her basket and then decides not to buy it, we can serve ads containing that item to the shopper on the Web. This encourages online shoppers to follow through with the desired transaction.
We leverage artificial
intelligence & machine learning TO
Show Your Ads To The Right People
For example, suppose you have a website that advertises cars and someone is searching for cars online but has never been to your website before. In that case, our digital agency can create and serve ads to that person in the hopes he or she will click on it to visit your website and perform a product or service and expanding your company’s reach and exposure.
The process of Search Retargeting is easy. Tell us some of the desired keyword searches you would like to target ads to, and we’ll help you build the list from there. This list of keywords will also incorporate negative keywords to ensure your ads don’t target people for undesirable keyword searches. Our creative team will then create various banner ads to be distributed on the web with your approval.
As always, our Atlanta team will provide you with consistent reporting so that you’re always in the know about how your search retargeting campaigns are performing. This data will include your impressions, clicks, click-through rates, and more.
FAQ About PPC
PPC is cost-effective, transparent, and highly profitable. You only pay for the clicks you get. It’s also trackable and measurable. You see exactly how much money you are spending on your campaign, how many clicks and impressions your ads receive, what keywords are performing well, and where your conversions are coming from. This level of transparency makes tracking your return on investment easier.
It’s considered one of the most successful forms of digital marketing. 45% of small businesses use PPC.
PPC lets you strictly target potential customers with high-intent keywords, locations, and different times.
It’s essential for online success, and one of the fastest ways to reach your potential customers.
Some Ad Buying Platforms We Use
