Real Estate Marketing


This month, Hughes Media built a robust digital strategy surrounding the launch of East Point Estates, a multi-million dollar luxury enclave in the Turks and Caicos Islands.

By collaborating with the developer, Blair MacPherson, we were able to leverage the appropriate marketing channels for increased exposure to our defined target audience. The marketing materials utilized for the launch included, branding, website development, google map implementation, video editing, email marketing, press release distribution, and LinkedIn lead generation.

Branding and Graphic Design

Hughes Media created a cohesive brand image for East Point Estates through consistent messaging and the use of cohesive graphic design elements across all channels.

Website development

At the center of the East Point Estates campaign is a brochure website specifically developed for the launch. The goal of the website is to showcase the estate homes, inform prospective buyers about the details of the properties and collect leads.

Video Editing

The East Point Estates video below is a compilation of various drone footage and imagery that crafts an informative narrative for those interested in the luxury estate homes.

Google Map Implementation

The website includes google map implementation that displays the location of East Point Estates relative to the rest of the island.

Press Release Writing and Distribution

For the launch, we drafted and distributed a press release announcing the launch. To view the release, click here.

LinkedIn Ad Campaign

Hughes Media launched a LinkedIn ad campaign for the purpose of lead generation.

Email Marketing Campaign

For the launch, we put together a direct marketing email campaign. To view the campaign click here


About the Author:

Deedra Hughes

Deedra is a graduate of Ohio University with a Communications Marketing degree, is certified in both Google Adwords and Google Analytics, and has been trained in EOS (Entrepreneurial Operating System) for small to mid-size businesses. She is a member of Vistage, SEMPO, and the Atlanta Interactive Marketing Association. She is also the President of the Board of Directors for Cumberland Academy of Georgia. She has been featured as a key speaker on SEO and social media, as well as other various digital marketing topics...
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