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1. What is the website?

2. Who are your competitors?

3. Have you ever implemented SEO in the past or used an SEO agency before? If so, what were the problems you encountered?

4. What are the keywords you’d like your website to be ranked for?

5. What regions/locations/cities would you like to be ranked in?

6. How much traffic do you get to your website?

7. Are you currently running any pay-per-click/Google Adwords campaigns?

8. Have you ever used Google Adwords or Bing paid ads? What were/are the results?

9. Do you create your own content in-house or would you need assistance with that?

10. What are your goals? (Are you trying to increase traffic to your website, lead generation, downloadable e-book, etc.)

11. How many leads do you currently get?

12. Has your site ever been penalized by Google? If so, when did that happen and did you recover?

13. What is your budget for online advertising? (per month? per year?)

14. If applicable, how do you manage your social media?

15. How often do you write press releases? Do you have a PR team?

16. What other forms of marketing are you using?

17. Do you have email newsletters?

18. Who is your target audience?

19. How did you find us?

20. What makes you stand out from the competition? What is your unique selling proposition?

21. What percentage of your business is repeat business?

22. What's the lifetime value of one of your customers?

23. Are you currently implementing an off-site SEO strategy? If so, please describe.

24. If you're currently doing SEO (or have done SEO in the past), what has worked well and where do you think you can improve?

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SEO Questionnaire

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