Social Media Questionnaire

Your responses will help us understand your goals for social media and the mission of your company. Your input is necessary although we will research and contribute ideas and recommendations.

Company Name*
Company Email*
1. What are your social media goals?
2. What is your product or service, and what differentiates you from your competition?
3. Name three of your competitors:
4. What are the main topics, categories, or messages that support your brand?
5. Do you want to use social media to provide customer service?
6. Who is your target audience? (Age, income, geographic area, social attributes, etc.)
7. What topics are most important to your audience? What problems can your product or service help them solve?
8. What platforms are you currently using ? (Facebook, Twitter, etc.)
9. How often do you post on each of the channels you just mentioned?
10. Are there any platforms that you are not using that you would like to?
11. What is the typical tone of your social media posts? (Professional & industry related, casual & fun, etc.)
12. What emotions do you hope to convey through your brand's visuals and messaging?
13. What is the customer journey from search to conversion? Where do you think social media fits in into your funnel?
14. Have you worked with another agency for social media management? If so what was your experience like?
15. What is your monthly budget for paid social media advertising?
16. What is your overall budget for social media management, strategy, and tactics?
17. Have you been monitoring your social media channels over time?
18. Will anyone else from your company be involved in social media planning? If so, who?
19. Will anyone else from your company be posting directly to your social media channels?
20. Do you already have content that you would like to share on social media? (Blog archives, etc.?)
21. Are there any strategies that you have considered and would like to discuss with us?
22. What percentage of your business is repeat business?
23. What's the lifetime value of one of your customers?
24. If you're currently doing social media marketing (or have done social media marketing in the past), what has worked well and where do you think you can improve?
25. Do you have customer email/phone number lists we can utilize?
26. Do you have original photography or videos that can be used or edited for social media creative?
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Social Media Questionnaire

Social Media Questionnaire

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