Strategy Questionnaire

Your responses will help us understand your goals for strategy and the mission of your company. Your input is necessary although we will research and contribute ideas and recommendations.

Company Name*
Company Email*
1. Describe your product/service:
2. Who is you primary target audience/customer?
3 . Who are your main competitors?
4. What makes your product/service stand out from the competition?
5. What are your KPIs?
6.What marketing channels are you pursuing or do you think you’ll need?
7. Have you done marketing in the past? If so, was it in-house or through an agency, and what were the results?
8 . What is your current or anticipated monthly budget?
9. What are your main objectives and goals?
10. What is your expected time frame for achieving your goals?
11. How do you currently track/measure success?
12. What areas are you looking to market in?
13. Will your team provide the content and/or any other parts of marketing?
14. Describe past/potential challenges that you would like your future marketing agency to be aware of:
15. What will be your role in this project? Will there be a point-person for our agency?
16. Who are the stakeholders in your company?
17. What percentage of your business is repeat business?
18. What's the lifetime value of one of your customers?
19. If you're currently doing marketing (or have done marketing in the past), what has worked well and where do you think you can improve?
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Strategy Questionnaire

Strategy Questionnaire

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