20+ years as Paid Search Strategist
Paid Search Strategist
Crystal is a Paid Search Specialist at Hughes Media, where she brings deep expertise in digital advertising strategy and campaign optimization. Beginning her career in digital marketing, Crystal quickly discovered her passion for paid search and has continued to excel in this dynamic, results-driven channel. With a data-focused mindset and a creative approach to keyword strategy, she develops compelling and highly targeted campaigns that drive qualified traffic and achieve optimal conversions for clients.
Before joining Hughes Media, Crystal played a key role in the growth of Fabric.com, helping to scale the company from a startup to over $50 million in revenue prior to its acquisition by Amazon.com. Trained directly by Amazon, she gained extensive experience in managing competitive bidding strategies and overseeing large-scale e-commerce advertising budgets. At Fabric.com, she managed a $300,000 monthly digital paid budget, balancing analytics, creativity, and strategic execution to deliver measurable results.
Since joining Hughes Media eight years ago, Crystal has continued to refine her expertise in paid search, leveraging her analytical skills and industry insight to help clients thrive in competitive markets. Her dedication to continuous improvement and her ability to adapt to evolving platforms make her a vital part of the agency’s paid media success.