Beginning her career in digital marketing, Crystal immediately found her niche and has continued to excel in the constantly evolving paid search marketing channel. For Crystal, keywords are key and as a PPC specialist, she creates compelling, targeted campaigns that drive traffic to client’s websites while also ensuring goals are being met through optimal conversions. Crystal also helped lead the growth of Fabric.com from a startup to over $50 million in revenue, after which the company was bought by Amazon.com. Crystal is Amazon trained to buy and compete on the Amazon channel against competitors. Crystal was responsible for a $300,000 monthly digital paid budget. She has been on the HM team for 2 years.