Competition is increasing incessantly in the business world. Each business is trying to outdo the other in some way or the other. Among the different kinds of marketing strategies that the businesses are investing in, digital marketing is a leading one. The greatest advantage of the digital world is that it never sleeps. Therefore, smart businesses are trying to leverage the benefits of this digital world by following digital marketing strategies. If you are a business in Atlanta, it is recommended that you get in touch with top digital marketing companies for giving your business the much-needed boost. It has been studied from surveys and reports that almost a 10% increase in marketing budget will be seen by 2024, and in this, digital marketing will occupy a crucial space.
Top 5 Digital Marketing Strategies Which Are Expected to Bring Great Results for Businesses in 2020
- Video Marketing on YouTube is On the Rise–When a leading digital marketing agency in Atlanta was contacted regarding the strategies that they would implement for businesses in 2020, the first thing that they mentioned was that of video marketing on YouTube or similar platforms. Innumerable people search for different things on YouTube, and it is one of the 3rd largest search engines in the world. On posting a video, the audience can see and hear about the business clearly. With the audio-visual medium, making an impact on the audience becomes a slightly easier job. Video marketing is an excellent SEO tool used by many businesses now.
- Use of Artificial Intelligence and Chatbots–Chatbots are the new thing in the market, and more and more people and businesses are using the same. Various kinds of chatbot-like tech are used in many homes like Amazon Alexa or Google Home. Experts in the business industry opine that by the end of 2020 and the beginning of 2021, almost 80% of the businesses will use chatbots. With chatbots, any business will be able to provide 24/7 support and service to customers, which will be highly beneficial for any business.
- Podcasting–If you are thinking of podcasting, there are two ways – you either create your podcast, or get an interview on someone else’s podcast. Creating a popular podcast is not very simple and is a time-consuming thing as well. But the podcast is really helpful for audience and brand building. Getting interviewed on podcasts will also help you in reaching out to many people at once. When done in the right manner, this digital marketing strategy brings in great results!
- Community Boards and Forums–Ask any digital marketing agency in Atlanta, and they will also recommend community boards and forums for digital marketing in 2020. Facebook pages, Quora, Reddit, etc. are some great channels. Discuss updates on forums and community boards so that people notice the company you belong to. Don’t promote services and products directly, and link content only where it is necessary and appropriate.
- Social Media Marketing – Social media marketing strategies for most businesses are usually boring, with simple updates and promotions. Find social media platforms where you will find most numbers of customers for your products and services. Then leverage the platform to the maximum for social media marketing.
You can talk to Hughes Media, Inc. at 404-848-0487 for digital marketing for your business.
About the Author:
Experienced President with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Integrated Marketing, Advertising, and Pay Per Click (PPC). Strong business development professional with a Bachelor’s Degree focused in Communications from Ohio University.