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Client
Mat Tech Inc.
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Office
Atlanta, GA
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Services
Streamlined User Experience: Logomatsfast.com
After a deep analysis of Mattechinc.com, Hughes Media hypothesized that the reason for lack of orders when the client ran Adwords for 6 months was a result of a poorly designed website and user experience. Hughes Media decided to test this hypothesis by creating a microsite, logomatsfast.com, and creating an Adwords campaign for this microsite. The Adwords campaign quickly produced orders and leads within a matter of weeks.
Targeted Pay-Per-Click Strategy
The pay-per-click strategy that was utilized for the logomatsfast.com microsite was an Adwords campaign. We created, monitored and adjusted search ads targeting people in the southeast looking for logo mats. We also ran a RLSA (remarketing lists for search ads) campaign, which produced an even greater conversion rate than the search campaign.
Results
After implementing and optimizing the Adwords campaign for several months, Hughes Media saw a 48% increase in the campaign’s click-through-rate, a 20% decrease in cost-per-click, a 1000% increase in conversions (orders and leads), and 86% decrease in cost-per-conversion or cost-per-lead.
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