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American Air Conditioning & Heating
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  • Client

    American Air Conditioning & Heating – Southern California

  • Industry

    Home Service – HVAC

  • Services

    Website Design & Development

    Search Engine Optimization (SEO)

    StoryBrand Messaging

American Air Conditioning & Heating

American Air Conditioning & Heating, a leading HVAC company in southern California, called Hughes Media during the start of COVID in 2020. The CEO complained that his current agency was not recommending website design changes, which he believed was needed. He performed his own internet research to find sites that he wanted to emulate. That’s how he discovered Hughes Media…

During this initial call, he also expressed a need for search engine optimization (SEO). He was engaged with an SEO company but never saw results when he searched for his name and he didn’t have any record of leads as a result of SEO efforts. All of this has changed.

Website Redesign + SEO Strategy leads to new customers for an established HVAC company in Los Angeles.

paid search

Key Ways Hughes Media Improved the Website:

• Redesigned navigation and site structure for improved user experience, especially on mobile

• Implemented StoryBrand method to clarify messaging and provide emotional resonance with potential and existing customers to drive conversions

• Wrote and created new content for pages with thin content

• Designed a completely new look and feel while keeping in line with the established brand

• Mobile usage increased 150%

Search Engine Optimization Achievements:

• Keyword ranking 2,063

• 77% Increased traffic year over year, note there is no pay-per-click traffic sent to this site.

• Increase in calls referencing they found the company on Google

• Increase in contact forms and job applications due to improve UX

 

 

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