Maid Brigade – Houston, Texas Franchise
Home Service – Cleaning Franchise
Maid Brigade is one of the leading franchise home services businesses, servicing over 400 franchise territories across the United States and Canada, and ranked a top franchise by Entrepreneur Magazine.
In 2016, the Houston, Texas franchise owner approached Hughes Media about their poor-performing Pay-Per-Click campaign, which was being managed by a large agency, then moved back in-house. Knowing he didn’t have the time or resources to make the necessary improvements, he hired Hughes Media to help improve his cost of $80-per-lead and total leads of roughly 41 leads per month.
In 5 months, Hughes Media decreased Maid Brigade’s cost-per-lead by 50% and increased the number of qualified leads by 158%.
• Restructured the Adwords account
• Increased the number of profitable keywords and negative keywords
• Altered the time of day when ads were displaying
• Adjusted bids by device
• Constantly reviewed for negative keywords
• Implemented a “Call Only” strategy within the appropriate ad groups
• Rewrote ad copy to make each one unique vs. the same copy for all ads
• Implemented “If” functions for ads (device-specific copy)
• Altered strategy for ad placement and position
• Removed high-cost, low-conversion keywords from the campaign
• Eliminated zip codes areas that were not performing
• Increased online scheduling conversions