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Maid Brigade Franchise
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  • Client

    Maid Brigade – Houston, Texas Franchise

  • Industry

    Home Service – Cleaning Franchise

  • Services

    Pay-Per-Click

Maid Brigade Franchise

Maid Brigade is one of the leading franchise home services businesses, servicing over 400 franchise territories across the United States and Canada, and ranked a top franchise by Entrepreneur Magazine.

In 2016, the Houston, Texas franchise owner approached Hughes Media about their poor-performing Pay-Per-Click campaign, which was being managed by a large agency, then moved back in-house. Knowing he didn’t have the time or resources to make the necessary improvements, he hired Hughes Media to help improve his cost of $80-per-lead and total leads of roughly 41 leads per month.

Results

In 5 months, Hughes Media decreased Maid Brigade’s cost-per-lead by 50% and increased the number of qualified leads by 158%.

Strategies and Tactics Applied

  • Restructured the Adwords account
  • Increased the number of profitable keywords and negative keywords
  • Altered the time of day when ads were displaying
  • Adjusted bids by device
  • Constantly reviewed for negative keywords
  • Implemented a “Call Only” strategy within the appropriate ad groups
  • Rewrote ad copy to make each one unique vs. the same copy for all ads
  • Implemented “If” functions for ads (device-specific copy)
  • Altered strategy for ad placement and position
  • Removed high-cost, low-conversion keywords from the campaign
  • Eliminated zip code areas that were not performing
  • Increased online scheduling conversions

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