In 5 months, Hughes Media decreased Maid Brigade’s cost-per-lead by 50% and increased the number of qualified leads by 158%.
• Restructured the Adwords account
• Increased the number of profitable keywords and negative keywords
• Altered the time of day when ads were displaying
• Adjusted bids by device
• Constantly reviewed for negative keywords
• Implemented a “Call Only” strategy within the appropriate ad groups
• Rewrote ad copy to make each one unique vs. the same copy for all ads
• Implemented “If” functions for ads (device-specific copy)
• Altered strategy for ad placement and position
• Removed high-cost, low-conversion keywords from the campaign
• Eliminated zip codes areas that were not performing
• Increased online scheduling conversions
Ranked #1 in local search results and #1 in organic search results
Ranked #1 in local search results and #1 in organic search results
Ranked #1 in local search results and #1 in organic search results