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Social Media and SEO: 3 Real Reasons Social Matters

Posted: May 15, 2013

 

social media and seo

We always hear about how important social media is for SEO, but often times the reasoning behind this assertion is pretty vague and provides no real actionable advice for digital marketing professionals. Sometimes this leads SEOs and small business owners down the wrong path towards wasted social media efforts, because they don’t know why they need social, they just know they do, so they often do not go about it in an effective way. As a preview of Deedra’s talk about social media for small businesses this month, we thought we would share some real, actionable information and advice about how your social media activity affects your SEO.

Here are three real reasons why your social media activity affects your SEO:

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Slow and Steady Wins the SEO Race

Posted: March 25, 2013

seo strategies

An important thing to remember when analyzing the success of an SEO campaign is that effective SEO that will stand the test of time is an ongoing process, and results are not often immediate. SEO strategy relies a lot on the Google algorithm, which is getting better and better at determining honest, quality strategies from cheats and tricks. The difficult thing for optimizers is that the “black hat” tricks do get used, and they can appear to be effective—for a time—so it is sometimes hard to explain why we don’t use them. While these strategies, like keyword stuffing, might provide a quick fix in some cases, they usually do not provide a lasting solution and can even get sites banned from the SERPs.

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Ever Wondered Why Ads Follow You Around Online?

Posted: March 22, 2013

Well, the answer is that many sites you visit use remarketing campaigns that “follow” users and show them banner ads for sites if they clicked through to them from a Google search ad:

remarketing banner ad

You have probably noticed similar ads like this one. Using a remarketing campaign to show these ads benefits consumers because it increases the likelihood that the ads you see online will be relevant to your interests. For business owners, it provides another chance to stay engaged with visitors to their site after they have left it. Many sites use this effective technique because it can radically improve the business owner’s return on ad investment.

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