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4 Awesome Google Analytics Features You Need to Know

Posted: December 2, 2014

Digital marketing and advertising agencies like Hughes Media use the latest advances in analytics technology to help our clients stay ahead of the competition. Google Analytics is one of the best analytics tools available that we use all the time. Here are four great features in Google Analytics that can help you better understand your website traffic.

 

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Hughes Media Volunteers at Atlanta Mission for Thanksgiving

Posted: November 30, 2014

Like many others, the Hughes Media team thinks it is important to reflect on what we are thankful for during this holiday season. Many of the things that we take for granted would be cherished byothers who are less fortunate. That’s why Hughes Media has made a tradition out of volunteering at Atlanta homeless shelters before Thanksgiving, both to lend a helping hand and to help put our lives in perspective.

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Using Facebook to Promote Your Business

Posted: October 31, 2014

It’s no secret that social media is one of the most important mediums to both consumers and businesses in today’s world. The most popular social media platform (in terms of the most amount of users) is Facebook. We’re sure you’ve heard of it.

In case you haven’t seen The Social Network, Facebook was created in 2004 by Mark Zuckerberg and a few of his Harvard classmates. With 864 million daily users and 1.35 billion monthly users, it is undoubtedly one of the most powerful and influential companies of all time.

Businesses began to realize several years ago that Facebook wasn’t just beneficial for users, it could also help them grow their brand and audience while increasing their revenue. Today, over 30 million businesses have a Facebook page and almost 2 million of those take advantage of Facebook’s advertising opportunities, including Hughes Media.

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Hughes Media Attending and Supporting the She is Safe Red Panda Gala

Posted: September 29, 2014

 

 

 

 

 

 

At Hughes Media, we try to remember what it means to be a truly successful person as opposed to just a successful professional. The Hughes Media team is supporting She is Safe, a nonprofit organization based in Georgia that seeks to help women and girls who have been abused or exploited in high risk areas of the world. The organization works both domestically and internationally, attempting to stop human trafficking before it occurs and also assisting women who have been victimized by it.

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Learning about Video Copyright

Posted: August 28, 2014

A few weeks ago, we attended a Meetup lecture sponsored by Atlanta Internet Video Marketing Association (ATIVMA). Copyright attorney Steve Hill of Hill, Kertscher and Wharton, LLP gave a concise and informative presentation outlining the basics of copyright infringement with regard to web videos and YouTube. 

Understanding copyright for images, text and video is an important aspect when building a website and creating marketing materials. Getting familiar with the law, legal terms, and fair use and other acts can be overwhelming. Steve Hill’s lecture and the Q&A that followed was informative and explained complicated laws, definitions and court cases.

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2014 Web Design Trends: Aesthetics

Posted: July 30, 2014

Last month on the blog, we looked at some emerging web design trends in 2014 focusing on interactivity and interface. This month, we’re back to examine more trends but this time we’ll be looking at aesthetics, visuals and appearance.

These are the top trends we’ve captured so far in 2014 with real life examples from our clients:

Monochromatic Design

There seem to be two major schools of color theory right now in web design. The first is a multicolored approach, sometimes called “hypercolor,” which works well with flat design (we’ll talk about that in a minute). The second style is a monochromatic design using variations on a shade paired with neutral tones.

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