In 1 year, Hughes Media increased advertising click-through-rate by 166% and decreased cost-per-click by 63%. In addition, after implementing the tracking code on the website to track the number of times people clicked on contractor contact links, we saw an increase in the contractor contact links by 127%. 9,000 clicks were made on those contractor contact links, which increased traffic to their individual websites and exposure to their brands. As a byproduct of the very successful campaign, more contractors have joined the association so they can be listed on the website.
• Discovered that Facebook was the most powerful tool to recruit the most qualified applicants, which are young males in Georgia that need a job or are looking to make a switch.
• 0 – 2,029 Facebook likes for a very small niche site
• Implemented and tested various types of advertising – local and regional, video testimonials, job fairs, texting ads, animation, and quizzes to drive traffic.
• YouTube videos generated a lot of engagement. Hughes Media monitored and interacts with all comments in a timely fashion.
• After 2 seasons the decision was made to shift spend from Adwords to Facebook as it was the more effective in producing results
In fact, over 20,000 visits to the website came from Facebook, which is more than 65% of the website traffic.
In addition, we received over 2,900 interactions/engagements with our content and over 100 Facebook messages regarding jobs.
For both job fairs, our campaigns generated 236,794 impressions and 1,516 clicks to the website and registration form.
Social media was the fuel that drove people to the website. Without Hughes Media’s social media efforts, people would never have found GeorgiaRoadJobs.com
Katherine Taylor
Marketing Manager
Email: [email protected]
Ranked #1 in local search results and #1 in organic search results
Ranked #1 in local search results and #1 in organic search results
Ranked #1 in local search results and #1 in organic search results